During Rally Estonia the current and new promotor met with the rally organizers and estonian media did an interview about it.
Here is a short summary with AI
The WRC is expected to enter a new era as the commercial rights are likely to be acquired by **Cosmobilis**, an investment group led by former Formula 1 executive **Eric Boullier**. Although the sale has taken significantly longer than initially expected, the transition process is now believed to be in its final stages. During this period, representatives of both the current and the prospective new promoter have been attending WRC events, meeting with organizers and evaluating the championship from both a sporting and commercial perspective before the handover is completed.
The new promoter's vision is to make the WRC more global and commercially attractive. This includes expanding into new markets such as the United States, Latin America, Asia (including China), and potentially additional African events, while strengthening the championship's international profile. As a result, competition for places on the WRC calendar is expected to become even tougher, with fewer opportunities for European rallies.
During his visit to Rally Estonia, Eric Boullier praised the event's organization and fan experience. Discussions with the organizers focused on how Rally Estonia could evolve further, attract more international visitors, and potentially increase its footprint by incorporating areas closer to Tallinn to improve accessibility and tourism appeal. The organizers remain cautiously optimistic about their future in the championship, with more clarity expected once the promoter transition is officially completed.