A long-term development plan built on three pillars
Cosmobilis and Park Square are implementing a long-term development plan to make the WRC and ERC attractive, profitable, and sustainable global sports properties, built around three strategic pillars:
- Enhancing the delivery of the events to create a more spectacular, accessible, and immersive rally experience in order to grow the fanbase and bring the sport to a whole new generation.
- Building on WRC and ERC as global brands, raising the profile of drivers and all stakeholders through multi-platform broadcasting and new content.
- Strengthening sustainability goals, by aligning WRC and ERC operations and environmental goals with manufacturer expectations and carbon neutrality objectives.
- An experienced and strategic leadership team