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How WRC can better use social media


He probably meant this. This video appeared in my yt front page a few days ago and until now I pretty much ignored it. My bad. Haha. So it's not some clickbait or rumour thing, but just where they did test their rally cars 40 years ago.
 
focus206 said:
If rallying was so relevant in USA (with these incredible tens of thousands of views and national importers entries), why is the level of rallying in their championship so low, with a great slice of cars being old and/or amateurish almost stock cars? Why can't they even have a decent North American championship? And why the number of American rally drivers who bothered having any sort of international program is microscopic? (The answer is not "because there's no American WRC round", we've had way more drivers from outside of Europe doing international programs regardless of the calendar).
In other words, if American are so into rallying, why isn't USA a rally powerhouse yet? It doesn't seem to me that all those views and interest into ARA translates into practice.
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because there's no correlation, and doesn't need to be for the brand.
having a healthy market that's promising for the brands to exploit doesn't need to be related to a huge championship.
brand just doesn't care about the championship, they care about the market. in fact it could be even more interesting for them to have big market with small infrastructure, meaning little investment, big roi. that's it.
 
wyler said:
because there's no correlation, and doesn't need to be for the brand.
having a healthy market that's promising for the brands to exploit doesn't need to be related to a huge championship.
brand just doesn't care about the championship, they care about the market. in fact it could be even more interesting for them to have big market with small infrastructure, meaning little investment, big roi. that's it.
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A poor quality championship is a symptom of little interest, if there's no external factors like economical crisis. And if there's little interest, I doubt it's a good sign for the market.
If then, manufacturers and WRC don't care about involvement in rallying but only want to push Toyota sales in USA's market, ok, they can suit themselves. But I don't believe them for a second if they try and sell me that "Americans go crazy for rallying".
 
Low entry lists for National Rally Championships dont necessarily reflect low public interest in the sport.

In the UK the BRC has had pretty poor numbers for many years, but theres still a big rally fanbase as shown by spectator numbers and online / social media interaction.
 
Fast-Eddie said:
Low entry lists for National Rally Championships dont necessarily reflect low public interest in the sport.

In the UK the BRC has had pretty poor numbers for many years, but theres still a big rally fanbase as shown by spectator numbers and online / social media interaction.
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Britain and many other countries have a myriad of regional events, though. Way more opportunities for drivers to drive the local rallies of their areas, instead of a national championship round.
It might be my impression, but in the few videos I watched (not official ARA recaps), I've never seen that big crowds... nor many fan videos. I don't know how else one would measure the state of rallying in a country.
If manus want to go to USA regardless of how many people care about it, that's another thing.
 
The F1 boom in Germany was highly influenced by having Michael Schumacher dominating races.

What does this random bit of information mean? :D

An american driver competing for wins would help tremendously to make rally polular in America.

In general it would be ideal to have at least one driver per (large) county where fans could rally behind
 
it sucks we are not moving into R5s cuz connor martel is trying (hes with lancia, i think), travis pastrana would some rounds for suuure. lia block just won an ARA round with the i20, seth quintero is racing for toyota.
lets hope the new rules attract americans to the game...
 
But is it always good to have dominating driver win all and having no opponent? What if this is the reason that championship losing interests?

I will give you example, Loeb, Ogier, Kristoffersson, Hamilton...

I mean I don't see it that way personally but what about fans on average basis? When they came everytime back and see just one winning all the time. I mean is not his fault to be that good or others being so bad, but usually when that happens, 2nd tier drivers - well there is a real battle.

I admit I was having issue with that before, but now when field became quite similar, things become really interesting, so that's why I'm rooting that Ogier should stay for as long as he can, and having Rovanpera and Tanak back. Glad Pajari entered the game. So who is missing, Katsuta, Solberg and Fourmaux.

Of course also play a big role in each country to have their own hero, but sometimes some countries do have bigger numbers of them than others. Among those are obvious winners, Finish, French. Then there is British and newly Estonians. Some Irish. Italians and Germans practically never get to WRC, maybe Spanish will be soon, but for my opinion not on a great level yet. From asia, there is only Japan ones, which Toyota will develop them. Americans have few names, but I think that they simply don't have anyone who is different crazy than making some repetable stunts. Maybe in future, who knows. Others just ocasionally get to the top.
 
Ferranis said:
The F1 boom in Germany was highly influenced by having Michael Schumacher dominating races.

What does this random bit of information mean? :D

An american driver competing for wins would help tremendously to make rally polular in America.

In general it would be ideal to have at least one driver per (large) county where fans could rally behind
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Ken Block was pretty huge in America and did a lot of rallying but this didnt break out into US fans watching WRC. But I suppose unless he was a winner that's the way it goes over there.

In the UK there were still lots of rally fans even before McRae and Burns, me included. Some countries just have the history and the car / motorsport links going way back and others dont and probably never will (USA).
 
Americans not only watch NFL, NBA, MLB and NHL, but also college football and basketball, of which there's at least one team in every corner of the country. In the Southeast, men get furious when they are invited to weddings during football season.

Hispanics watch soccer. Rich old people watch golf. LGBT people watch women's basketball and soccer.

American mainstream media only talks about sports competitors if they are winners and/or controversial.

Last but not least, most Americans love V8s, and won't pay attention to a three-cylinder rally car.

It's a very tough market to crack.
 
a car brand could have a comercial with a rally driver racing really hard os some stage, with the co-driver voice being at a low volume, where you cant understand anything, and the driver goes "what? can hear you. i cant hear". then the voice becomes louder and louder and the co-driver is just screaming "Brooo, wtfff, stooop, u r going to kill usss, stooop". then it cuts to a regular brand car, all dirt, arriving at an airbnb in the coutry side, where theres a wedding party, and inside the car theres the driver (lactually an uber driver) and the passenger is mortified, dressed in a suit "Bro, i was late but you didnt have to drive like that, jeeez."
haha did someone ever made something like this? its stupid but 100% racing fans would NOT SKIP this youtube ad

car brands should be fighting over who makes the best ad with their racing programs. these confortable SUV ads are just so useless, honestly
 
This 15 min best of day1 on youtube is quite good to show the sport.
Of course, not wery exiting fotage always, but a start.

On the other side, if you havent use social medias to promote your sport at this point, the train has leaved the station at several years ago, you are to late.
Social medias are rapid declining the coming years, so that adventure is soon over.
 
skarderud said:
This 15 min best of day1 on youtube is quite good to show the sport.
Of course, not wery exiting fotage always, but a start.

On the other side, if you havent use social medias to promote your sport at this point, the train has leaved the station at several years ago, you are to late.
Social medias are rapid declining the coming years, so that adventure is soon over.
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You would need to go live on socials, that is still widely used (Youtube live, twitch, ticktock live). Videos are only a supplement now
 
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