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neophyte
8th February 2008, 19:41
I ran into the following article on CCI production's website. I'm wondering if anyone here knows if this is something that was already done or if it is coming up this year. Any OBJECTIVE and FACTUAL feedback will be greatly appreciated.

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CCI Teams with Traveling Light Media to Shoot a National Champ Car Racing Spot featuring Newman/Haas/Lanigan and McDonald's

The CCI and Traveling Light Media team traveled to the Sebring International Speedway to shoot a national, high definition commercial spot for the Champ Car World Series highlighting the Newman/Haas/Lanigan racing team.

The shoot featured Paul Newman's Newman/Haas/Lanigan racing team and its #1 car, the McDonald's champ car. CCI produced the HD footage for a commercial promoting the upcoming Champ Car World Series. In addition to a national commercial, the footage and driver interviews captured by CCI and Traveling Light Media are being integrated into a champ car documentary currently in production.


The CCI team shot in high definition using the Panasonic HVX200 HD cameras. Because of the camera's true overcranking (and undercranking) capabilities, the HVX200 HD was ideal for shooting the high speed champ cars—which often reach speeds of 225 mph—and yielded exceptionally clear video and outstanding fast- and slow-motion images.

Driving the McDonald's car for the shoot was Sebastien Bourdais, the 2004, 2005, and 2006 champ car racing champion. Bourdais is currently the number one champ car racer in the world in 2007, after recently leading the Newman/Haas/Lanigan team in the McDonald's car to a first place finish in the Grand Prix of Houston. A banner day for the team, Newman/Haas/Lanigan rookie Graham Rahal finished the race in second.

CCI interviewed Bourdais and the other drivers after the shoot and captured their thoughts on the future of champ car racing amid the recent growth of motorsports in America. The interviews will be used in the upcoming documentary film.

LINK: http://www.cciflorida.com/e-newsletter/spring07/

Lousada
8th February 2008, 20:43
Why would they shoot a commercial in 2007 and broadcast it in 2008?