SoCalPVguy
6th December 2007, 18:24
A 'what do you think' thread should be interesting...
I'll leave the NASCAR marketing juggernaut out of this discussion for now, because after seeing bits of that corporate business-to-business shill-fest - aka the season-ending NASCAR awards "banquet" - unfurl on TV last Friday night it's clear that these people are operating in a world lost unto themselves - one that is becoming further and further removed from the average racing enthusiast altogether. NASCAR has chosen to either rationalize or ignore the fact that fans are turning away from its once red-hot, "can't miss" sport in droves, as TV ratings plummet and empty grandstands loom glaringly on the live broadcasts. It's as if the powers that be in NASCAR have decided that the racing entity can exist without the fans altogether and that ultimately all that matters are the co-branding opportunities, the marketing partnerships and the synergistic advertising relationships. To that I say, "We'll see." Because without its hard-core fan base to bank on, even NASCAR's dynasty would crumble.
I'll leave the NASCAR marketing juggernaut out of this discussion for now, because after seeing bits of that corporate business-to-business shill-fest - aka the season-ending NASCAR awards "banquet" - unfurl on TV last Friday night it's clear that these people are operating in a world lost unto themselves - one that is becoming further and further removed from the average racing enthusiast altogether. NASCAR has chosen to either rationalize or ignore the fact that fans are turning away from its once red-hot, "can't miss" sport in droves, as TV ratings plummet and empty grandstands loom glaringly on the live broadcasts. It's as if the powers that be in NASCAR have decided that the racing entity can exist without the fans altogether and that ultimately all that matters are the co-branding opportunities, the marketing partnerships and the synergistic advertising relationships. To that I say, "We'll see." Because without its hard-core fan base to bank on, even NASCAR's dynasty would crumble.