Mark
13th November 2014, 12:25
It's interesting that 'TV adverts' aren't directed at TV any more, but the likes of facebook and youtube.
We've had so far this year the John Lewis advert http://youtu.be/iccscUFY860
Then this week the Sainsbury's advert http://youtu.be/NWF2JBb1bvM which is extraordinary in it's production and message but from the comments has caused a lot of division with people accusing Sainsbury's of cashing in on war.
But I do find it interesting how businesses are moving on from the traditional print and TV advert campaigns.
We've had so far this year the John Lewis advert http://youtu.be/iccscUFY860
Then this week the Sainsbury's advert http://youtu.be/NWF2JBb1bvM which is extraordinary in it's production and message but from the comments has caused a lot of division with people accusing Sainsbury's of cashing in on war.
But I do find it interesting how businesses are moving on from the traditional print and TV advert campaigns.