Help me with my survey about the World Rally Championship

[D1sCo]

I'm a master student and I need true WRC fans to fill the following survey. It does not take more than 5 minutes and it will help me a lot with my thesis.

The survey link is:

https://www.survey-xact.dk/LinkCollector?key=47TD9VWT9J1K

Thank you in advance.

[darkstar]

can you tell more about it? whats it good for, why 2012? the questions are quite interesting :)

[D1sCo]

can you tell more about it? whats it good for, why 2012? the questions are quite interesting :)

Hi darkstar, thank you for your interest.

My thesis is about the perception of WRC fans regarding the WRC manufacturers and the choice of sponsor. I choose the year 2012 mainly because the season is over and because there were 3 official manufacturers, and not just 2 like in 2013.

So from question 1-7 I will test the level of fan identification that you guys have regarding rally/WRC.

Then in questions 8-10 I will test Aaker's (1997) brand personality dimensions. So after analysis the answers, I will have an idea if Ford, Citroen and Mini are perceived as Sincere brands, Exciting brands or Rugged brands.

Question 9 will be used to compare the recommended sponsors with the perceived characteristics from questions 8-10. So, If Mini is seen as a cool brand, I will check if the most recommended brands for Mini are also cool or not, and make conclusions.

Thank you.

[6789]

Very interesting survey, just remember to considered selection bias, i.e. are forum members likely to give one way or another. Best of luck with the thesis!

[MikeD]

Hi darkstar, thank you for your interest.

My thesis is about the perception of WRC fans regarding the WRC manufacturers and the choice of sponsor. I choose the year 2012 mainly because the season is over and because there were 3 official manufacturers, and not just 2 like in 2013.

So from question 1-7 I will test the level of fan identification that you guys have regarding rally/WRC.

Then in questions 8-10 I will test Aaker's (1997) brand personality dimensions. So after analysis the answers, I will have an idea if Ford, Citroen and Mini are perceived as Sincere brands, Exciting brands or Rugged brands.

Question 9 will be used to compare the recommended sponsors with the perceived characteristics from questions 8-10. So, If Mini is seen as a cool brand, I will check if the most recommended brands for Mini are also cool or not, and make conclusions.

Thank you.

I have filled it out. You might want to read about Millward Brown's Archetypes. Thoses studies cover what you are trying to seek ... to some degree.

[vino_93]

done ;)
good luck ! And keep us informed about your conclusions ! :)

[Donney]

Done and best of luck!

[Leon]

and from me

[Mihai]

I enjoyed particularly that last-page question about imagining a future sponsor for Citroen / Ford / Mini. :)

[D1sCo]

Thank you all for your participation and comments.

If you still want to participate, you have until the 15th of September.

Thank you and best regards :D