Not actual gameplay

[J4MIE]

...how do they get away with it?!?

[Dave B]

The same way as "sequence shortened"in technology ads.

[J4MIE]

But 'sequence shortened' actually happens (eventually) whereas game adverts are totally made up in a kind of 'we wish the game looked like this', but doesn't actually show the produce as sold?

[Alfa Fan]

Why should there be any requirement to? So long as the advert isn't misleading or factually incorrect, I don't see how anyone can have a problem. It's not as if the notices saying it's not actual footage are particularly small.