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Rollo
10th June 2011, 01:44
Kraft (http://www.industryleadersmagazine.com/kraft%E2%80%99s-new-liquid-fizzy-mio-water-enhancer/)
Kraft Foods, America’s largest F&B company, has made a big splash in the billion-dollar water flavouring business, with its upcoming launch of a zero-kilojoule flavour enhancer in the US.
MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings – from Berry Pomegranate to Strawberry Watermelon – presented in sleek bottles that look like palm-sized water droplets, are all set to redefine the world’s fizzy preferences .

I heard about this on the radio this morning and thought that someone was kidding but it appears not.

I especially find these two quotes amusing:
“This is the next big thing,” says Roxanne Bernstein, director of the $3.99 MiO brand. (One bottle makes about 24 servings.) “It’s an entirely new category.”
“Consumers tell us they can’t believe nobody has thought of this before.”

Is everyone else thinking what I'm thinking?

airshifter
10th June 2011, 05:36
They are cashing in on it so far from what I've seen. Kraft tends to not keep products unless they rank very high in their categories, so if they keep it it's bringing in plenty of profits.

Just about anything liquid makes money, or anything that goes in a liquid. I can understand the soda, beer, sports drinks, energuy drinks and such. But it amazes me how many people pay for water on a regular basis.

Mark
10th June 2011, 09:12
Kraft (http://www.industryleadersmagazine.com/kraft%E2%80%99s-new-liquid-fizzy-mio-water-enhancer/)
Kraft Foods, America’s largest F&B company, has made a big splash in the billion-dollar water flavouring business, with its upcoming launch of a zero-kilojoule flavour enhancer in the US.
MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings – from Berry Pomegranate to Strawberry Watermelon – presented in sleek bottles that look like palm-sized water droplets, are all set to redefine the world’s fizzy preferences .

I heard about this on the radio this morning and thought that someone was kidding but it appears not.

I especially find these two quotes amusing:
“This is the next big thing,” says Roxanne Bernstein, director of the $3.99 MiO brand. (One bottle makes about 24 servings.) “It’s an entirely new category.”
“Consumers tell us they can’t believe nobody has thought of this before.”

Is everyone else thinking what I'm thinking?

So they've reinvented cordial?

Robinho
10th June 2011, 13:08
what next? Powdered water, "just add water"

555-04Q2
10th June 2011, 16:00
:crazy:

schmenke
10th June 2011, 18:16
http://farm4.static.flickr.com/3436/5818075493_62ccc81b82.jpg