Rollo
10th June 2011, 00:44
Kraft (http://www.industryleadersmagazine.com/kraft%E2%80%99s-new-liquid-fizzy-mio-water-enhancer/)
Kraft Foods, America’s largest F&B company, has made a big splash in the billion-dollar water flavouring business, with its upcoming launch of a zero-kilojoule flavour enhancer in the US.
MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings – from Berry Pomegranate to Strawberry Watermelon – presented in sleek bottles that look like palm-sized water droplets, are all set to redefine the world’s fizzy preferences .
I heard about this on the radio this morning and thought that someone was kidding but it appears not.
I especially find these two quotes amusing:
“This is the next big thing,” says Roxanne Bernstein, director of the $3.99 MiO brand. (One bottle makes about 24 servings.) “It’s an entirely new category.”
“Consumers tell us they can’t believe nobody has thought of this before.”
Is everyone else thinking what I'm thinking?
Kraft Foods, America’s largest F&B company, has made a big splash in the billion-dollar water flavouring business, with its upcoming launch of a zero-kilojoule flavour enhancer in the US.
MiO (“mine,” in Italian), a zero-calorie, concentrated line of liquid flavorings – from Berry Pomegranate to Strawberry Watermelon – presented in sleek bottles that look like palm-sized water droplets, are all set to redefine the world’s fizzy preferences .
I heard about this on the radio this morning and thought that someone was kidding but it appears not.
I especially find these two quotes amusing:
“This is the next big thing,” says Roxanne Bernstein, director of the $3.99 MiO brand. (One bottle makes about 24 servings.) “It’s an entirely new category.”
“Consumers tell us they can’t believe nobody has thought of this before.”
Is everyone else thinking what I'm thinking?