Lotus Racing sign sponsorship deal with CNN

[Giuseppe F1]

http://www.autosport.com/news/report.php/id/81802

[milly]

Important to note that this isn't a sponsorship deal - no money going to Lotus - it's a 'partnership' deal.

CNN will give Lotus coverage on its channel through news and documentary pieces - Lotus then can use that to sell-on to 'cash' sponsors.

Good idea for a young team because they won't get exposure at the front of the field.

[Sonic]

Important to note that this isn't a sponsorship deal - no money going to Lotus - it's a 'partnership' deal.

CNN will give Lotus coverage on its channel through news and documentary pieces - Lotus then can use that to sell-on to 'cash' sponsors.

Good idea for a young team because they won't get exposure at the front of the field.

An excellent deal - they've really got the right idea with this one. Increased exposure for sponsors who really have the green to spend.

[Somebody]

Does giving extra coverage to one team in return for logos on a car seem... iffy... to anyone else for a NEWS channel?