Corporate Colour

[leopard]

We may believe that color is a large part of corporate presence and the image a company conveys.

A new startup just getting off the ground has a long list of action items to complete to move forward. Or established companies looking for a face lift can also find one by revitalizing the corporate color, and revolutionizing the entire look and also the collateral and logo. Mazda, Renault like many other companies have been passing trough evolution before running their current logo.

We can categorize corporate color of car/bike manufacturers by how do they determine dominantly color of their product, look and feel of their website, in case no dominant back up from sponsor they will put dominantly their color instead as default.

Ferrari = red
Mercedez = silver or chrome-finish thing
BMW = white, blue
Renault = yellow
Honda = Toyota = white
Nissan = not sure but they run their products grayish look
Yamaha = blue
Kawasaki = green
KTM = orange
Aprilia = black and red
Mazda = red
Volvo = dark blue

Any addition or correction?

[Mark]

We may believe that color is a large part of corporate presence and the image a company conveys.

A new startup just getting off the ground has a long list of action items to complete to move forward. Or established companies looking for a face lift can also find one by revitalizing the corporate color, and revolutionizing the entire look and also the collateral and logo. Mazda, Renault like many other companies have been passing trough evolution before running their current logo.

We can categorize corporate color of car/bike manufacturers by how do they determine dominantly color of their product, look and feel of their website, in case no dominant back up from sponsor they will put dominantly their color instead as default.

Ferrari = red
Mercedez = silver or chrome-finish thing
BMW = white, blue
Renault = yellow
Honda = Toyota = white
Nissan = not sure but they run their products grayish look
Yamaha = blue
Kawasaki = green
KTM = orange
Aprilia = black and red
Mazda = red
Volvo = dark blue

Any addition or correction?

Nissan has usually been red and white in my experience.

Supermarkets are a notable one too:
Tesco: Red, Blue and White
Sainsbury's: Orange (with blue)
Morrisons: Yellow
ASDA: Green

[bowler]

yellow pages
marlboro red and white

Nissan is blue, red & white.

[leopard]

Hardly I see white nissan. Red in a little occasion, blue perhaps yes like natural of camel blue which resembles gray, they are mainly natural. Thanks after all.

I was hoping response for car color, we are talking on an automotive forum..

[rah]

The best are camera film companies, whatever their company colour, usually their film tends towards that colour also.

[Rollo]

We may believe that color is a large part of corporate presence and the image a company conveys.

Colour is a very massive part of not only the impression of the company but also conveys something historical.


Any addition or correction?
Yes - Additions :D

Ferrari = red
Mercedes = silver or chrome-finish
There was a decree in 1906 by the FIA which gave out colours for the Gordon Bennett Cup. France got blue, Italy: red, Germany: white, Britain: green, Spain: yellow etc etc etc
Legend has it that Mercedes in an attempt to save weight for the 1934 German GP (Eifelrennen), stripped all the white paint from their W25 to get under the 750kg, however the story didn't appear until at least 1957.

BMW = white, blue
You'd expect a Bavarian Motor Works car to carry the flag of Bavaria on their cars. Also, it's guessed that it's supposed to resemble some sort of propeller trace in reference to BMWs aero history.

Honda = Toyota = white
Again, Honda and Toyota's traditional colours are of the Japanese flag. Honda's shrieking RA272 which took Richie Ginther to win the 1965 Mexican GP, like all Hondas, had the Rising Sun on the front. Toyota's rally cars regularly used to be decked out in the Japanese Naval Jack.

Nissan = not sure but they run their products grayish look
Nissan's official corporate colour is red, for the same reason as Honda and Toyota. Nissan will often also run the number 23 on their cars because Ni-San sounds a bit like the Japanese words for 2 & 3.

Kawasaki = green
Kawasaki's corporate colour is actually red for the same reasons as above, but their racing bikes are green because green is supposedly unlucky, and this was a way of bucking that.

KTM = orange
KTM get their orange colour from the orange star on the shield of Mattighofen where the company was founded.

Volvo = dark blue
... and Yellow.
Volvo started out as a subsidiary of SKF and not surprising, because like everything else from Sweden, Volvo's colours are that of the national flag.
Volvo incidentally means "I roll" in Latin.

Renault = yellow
Yamaha = blue
Aprilia = black and red
Mazda = red

Mazda is actually sky blue, but for these four I have absolutely no idea at all why their colours are what they are.

[leopard]

Thanks Rollo for illustrating history behind the color.

What about Ford, I get a feeling like their fellow Mazda they run sky blue.