call_me_andrew
10th February 2007, 07:48
From Jayski:
TNT looking at no commercial breaks in 2007? UPDATE 3 Pepsi 400..but: Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT's Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
UPDATE: hearing that the Pepsi 400 at Daytona will be shown with no commercials by TNT [in primetime] and the coverage will be sponsored by...Pepsi, but the other five races, as of now, will be shown with commercial breaks.(1-4-2007)
UPDATE 2: TNT, for the prime-time July 7 Pepsi 400, wants to add some wrinkles. Trish Frohman, TNT executive vice president, hopes to enlist 12 advertisers — she says Pepsi, DirecTV and pain reliever 360 OTC are in — to air commercials, running up to two minutes, in about a quarter of the TV screen as race shots continue. Correction. Those "won't be commercials," says Frohman, but rather "branded content" that's "organic to the environment." Meaning, she says, that TNT's production staffers will work with advertisers to make ads — er, "content" — specifically for the race. TNT announcers, she says, will "absolutely" be "as engaged as anybody" in the effort. Which shouldn't surprise anybody. TV networks, paying millions or even billions for big-time TV rights, already seem like ad agencies for sports they cover. While Pepsi 400 coverage will still include local cable ads beyond TNT's purview, Frohman says the total time devoted to marketing messages will be less than normal NASCAR coverage.(USA Today)(1-12-2007)
UPDATE 3: TNT officials say the cable network will televise the July 7 Pepsi 400 Nextel Cup race without commercials, but that doesn't mean the telecast will be ad free. The network will put advertising on the screen while the race is happening, but it won't announce specifics until a later date, said TNT executive producer Jeff Behnke. Behnke was hesitant to talk much about it during a teleconference Wednesday to announce the hiring of veteran driver Kyle Petty as an analyst for its race coverage.(SceneDaily.com)(2-8-2007)
TNT looking at no commercial breaks in 2007? UPDATE 3 Pepsi 400..but: Sports Business Journal reports that TNT is floating a package to potential advertisers that would allow advertising during the race broadcast and eliminate commercial breaks. The advertising would take place on the screen during the broadcast and allow continuous race coverage. TNT will broadcast six Nextel Cup races next summer. The story reports that officials from Turner and NASCAR would not comment. The story also reported that TNT's Cup ratings are down 8.3% from last season.(Roanoke Times)(10-18-2006)
UPDATE: hearing that the Pepsi 400 at Daytona will be shown with no commercials by TNT [in primetime] and the coverage will be sponsored by...Pepsi, but the other five races, as of now, will be shown with commercial breaks.(1-4-2007)
UPDATE 2: TNT, for the prime-time July 7 Pepsi 400, wants to add some wrinkles. Trish Frohman, TNT executive vice president, hopes to enlist 12 advertisers — she says Pepsi, DirecTV and pain reliever 360 OTC are in — to air commercials, running up to two minutes, in about a quarter of the TV screen as race shots continue. Correction. Those "won't be commercials," says Frohman, but rather "branded content" that's "organic to the environment." Meaning, she says, that TNT's production staffers will work with advertisers to make ads — er, "content" — specifically for the race. TNT announcers, she says, will "absolutely" be "as engaged as anybody" in the effort. Which shouldn't surprise anybody. TV networks, paying millions or even billions for big-time TV rights, already seem like ad agencies for sports they cover. While Pepsi 400 coverage will still include local cable ads beyond TNT's purview, Frohman says the total time devoted to marketing messages will be less than normal NASCAR coverage.(USA Today)(1-12-2007)
UPDATE 3: TNT officials say the cable network will televise the July 7 Pepsi 400 Nextel Cup race without commercials, but that doesn't mean the telecast will be ad free. The network will put advertising on the screen while the race is happening, but it won't announce specifics until a later date, said TNT executive producer Jeff Behnke. Behnke was hesitant to talk much about it during a teleconference Wednesday to announce the hiring of veteran driver Kyle Petty as an analyst for its race coverage.(SceneDaily.com)(2-8-2007)