Giuseppe F1
14th June 2008, 15:58
Vodafone McLaren Mercedes' sponsors are well known for having exploited Lewis' marketing potential in TV ads over the past 2 years...
There was the 'STARS' campaign from Vodafone last year featuring a young Lewis daydreaming of growing up to be a racing driver......Mercedes Benz's 'ANYTHING YOU CAN DO' campaign from last year featuring Lewis, Alonso and Hakkinen and from this year, weve had Vodafone's new 'DECISIVE MOMENTS' camapign starring Lewis driving through the streets in his McLaren before morphing into 'the viewer' meeting a loved one of a train platform showing how 'every second counts'.
Well, the next 'big' VMM TV ad comes courtesy of Santander/Abbey to coincide with the British Grand Prix which the Spanish Banking Group sponsors, as well as the McLaren team.
The tv ad shows Lewis and his McLaren car as an 'Airfix Model Kit', being put together and painted by the model maker whilst simultaneously slowly coming to life.
The ad will run from June 16th to 10th August.
A special 'The Making of/Behind the Scenes' Video can be seen here:
http://www.santander-racing.com/about-abbey-and-santander/lewis-hamilton-commercial/
and a news piece from 'Marketing' magazine in the UK can be seen here:
http://img.villagephotos.com/p/2005-6/1028663/LEW-ABBEY.JPG
Giuseppe F1
There was the 'STARS' campaign from Vodafone last year featuring a young Lewis daydreaming of growing up to be a racing driver......Mercedes Benz's 'ANYTHING YOU CAN DO' campaign from last year featuring Lewis, Alonso and Hakkinen and from this year, weve had Vodafone's new 'DECISIVE MOMENTS' camapign starring Lewis driving through the streets in his McLaren before morphing into 'the viewer' meeting a loved one of a train platform showing how 'every second counts'.
Well, the next 'big' VMM TV ad comes courtesy of Santander/Abbey to coincide with the British Grand Prix which the Spanish Banking Group sponsors, as well as the McLaren team.
The tv ad shows Lewis and his McLaren car as an 'Airfix Model Kit', being put together and painted by the model maker whilst simultaneously slowly coming to life.
The ad will run from June 16th to 10th August.
A special 'The Making of/Behind the Scenes' Video can be seen here:
http://www.santander-racing.com/about-abbey-and-santander/lewis-hamilton-commercial/
and a news piece from 'Marketing' magazine in the UK can be seen here:
http://img.villagephotos.com/p/2005-6/1028663/LEW-ABBEY.JPG
Giuseppe F1