Giuseppe F1
13th May 2008, 13:02
AMD to let Ferrari sponsorship lapse
A change in direction from the chip maker
13/05/08 11:41
The American computer company AMD will let its sponsorship of the Ferrari team lapse, according to reports.
The technology website fudzilla.com said the decision was made following the departure last September of AMD marketing officer Henry Richard, who was a motor racing fan and responsible for the Ferrari deal that began in 2002.
The most visible elements of Ferrari's AMD sponsorship are the logos on the rear wing endplates and on the drivers' helmets and overalls, which were still visible at the most recent Turkish Grand Prix.
Fudzilla reported that AMD has "already cancelled its Ferrari sponsorship and...
is waiting for the contract to expire", and also that AMD intends to severs its ties with the American stock car NASCAR scene.
The F1 deal was estimated at between $10-$20m per year.
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513114145.shtml
-------------------------------
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513114145.shtml
Hamilton to sign $20m Reebok deal
Hamilton to sign $20m Reebok deal - Joining Henry, Shevchenko and Khan in marketing deal
13/05/08 11:38
Lewis Hamilton is to sign a lucrative personal sponsorship deal with Reebok.
The multi-million dollar deal, which is yet to be finalised or confirmed, is believed to be similar to the British sportswear brand's approximately $20m apiece 'global brand ambassador' agreements with footballers Thierry Henry and Andrei Shevchenko and boxer Amir Khan.
The marketing publication Brand Republic claims that McLaren, which does not usually allow its drivers to seek personal sponsors, has made an exception in this case because 23-year-old Hamilton is 'one of sport's most marketable stars'.
Reebok is owned by Adidas.
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513113812.shtml
A change in direction from the chip maker
13/05/08 11:41
The American computer company AMD will let its sponsorship of the Ferrari team lapse, according to reports.
The technology website fudzilla.com said the decision was made following the departure last September of AMD marketing officer Henry Richard, who was a motor racing fan and responsible for the Ferrari deal that began in 2002.
The most visible elements of Ferrari's AMD sponsorship are the logos on the rear wing endplates and on the drivers' helmets and overalls, which were still visible at the most recent Turkish Grand Prix.
Fudzilla reported that AMD has "already cancelled its Ferrari sponsorship and...
is waiting for the contract to expire", and also that AMD intends to severs its ties with the American stock car NASCAR scene.
The F1 deal was estimated at between $10-$20m per year.
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513114145.shtml
-------------------------------
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513114145.shtml
Hamilton to sign $20m Reebok deal
Hamilton to sign $20m Reebok deal - Joining Henry, Shevchenko and Khan in marketing deal
13/05/08 11:38
Lewis Hamilton is to sign a lucrative personal sponsorship deal with Reebok.
The multi-million dollar deal, which is yet to be finalised or confirmed, is believed to be similar to the British sportswear brand's approximately $20m apiece 'global brand ambassador' agreements with footballers Thierry Henry and Andrei Shevchenko and boxer Amir Khan.
The marketing publication Brand Republic claims that McLaren, which does not usually allow its drivers to seek personal sponsors, has made an exception in this case because 23-year-old Hamilton is 'one of sport's most marketable stars'.
Reebok is owned by Adidas.
Source: GMM
© CAPSIS International
http://en.f1-live.com/f1/en/headlines/news/detail/080513113812.shtml