Direct TV New Series Sponson

[Wilf]

"No one can come close to DIRECTV in terms of the depth of sports and HD programming we offer our customers, and the IndyCar Series is a fantastic addition to our portfolio" said Jon Gieselman, DIRECTV's senior vice president of advertising and PR. "We are honored to be part of the rebirth of this sport and helping to bring a now unified IndyCar series to fans everywhere."

Momentum continues in an unpward trend.

[bblocker68]

Here's the full copy at SpeedTV:

INDYCAR: DIRECTV Becomes an Official Sponsor of the IndyCar Series


Written by: SPEED Staff
SPEEDtv.com 04/03/2008 - 11:22 AM
El Segundo, Calif. Vision sponsorship was just the start of DIRECTV's involvement in the IndyCar Series. Satellite television provider DIRECTV has become a Premiere Official Sponsor of the IndyCar Series. Beginning with the April 6 Honda Grand Prix of St. Petersburg, all IndyCar Series events will be carried in DIRECTV HD, delivering unprecedented detail and realism to a sport already defined by speed, history and pulse-quickening close finishes.

As the Premiere Official Sponsor for the IndyCar Series, DIRECTV will be recognized in the series logo to reinforce that each respective race event is carried “in DIRECTV HD”. DIRECTV will also receive extensive branding placements throughout each IndyCar Series race, including in-car camera mounts, placement on all driver uniforms and cars, and branding throughout pit road. The Fan Zone at each track will also feature DIRECTV co-branded interactive kiosks where race fans can learn about the racing history, components of each car, and get updated stats on each driver and race.

“The addition of DIRECTV and their superb HD programming is great news for the IndyCar Series and our intensely loyal fans,” said Terry Angstadt, president of the Indy Racing League’s commercial division. “DIRECTV is an excellent and very significant addition to our sport as they share many of our brand attributes including speed, technology and innovation. They are precisely the caliber of corporation being attracted to our series in increasingly growing numbers.”


The 2008 season marks the first full-season of the IndyCar Series being presented in HD. Further, IndyCar Series broadcasts will feature onboard cameras able to pan 360 degrees utilizing HD technology, a motorsports first.

“No one can come close to DIRECTV in terms of the depth of sports and HD programming we offer our customers, and the IndyCar Series is a fantastic addition to our portfolio” said Jon Gieselman, DIRECTV’s senior vice president of advertising and PR. “We are honored to be part of the rebirth of this sport and helping to bring a now unified IndyCar series to fans everywhere.”

In addition to its league sponsorship, DIRECTV has also become an IndyCar Series team sponsor. Vision Racing will prominently fly the DIRECTV logo throughout the 2008 season.

Indiana-based Just Marketing International, which provides activation support for DIRECTV in other sports, in addition to brokering the IndyCar sponsorship, will oversee its activation.

[BenRoethig]

They they the series sponsor or an associate sponsor like coke?

[bblocker68]

It says Premiere sponsor, so I'm guessing they are the title sponsor of IndyCar.

2009 Slogan:

The DIRECTV IndyCar World Series
The Way It Should Be

[JasonD]

They they the series sponsor or an associate sponsor like coke?

Well it doenst say either way but...

From the article

...DIRECTV will be recognized in the series logo...

[JSH]

It says Premiere sponsor, so I'm guessing they are the title sponsor of IndyCar.


HEY!

It's "Premiere OFFICIAL Sponsor" thank-you very much! :p :

I'd like to now announce my plans to become a "Premier UNOFFICIAL Sponsor" and if thats not accepted then a "Deadbeat OFFICIAL Sponsor".

Good news though in all seriousness. I love my DirecTV. :)

[bblocker68]

Hopefully they do some IndyCar On Demand stuff! I may switch over from Time Warner if they do something like that. They have to get rid of the phone line connection too. I turned my land line off in 2000.

[ChicagocrewIRL]

...........and there is a mass blood letting and wringing of hands and gnashing of teeth over on the old CCF forum.

[gofastandwynn]

...........and there is a mass blood letting and wringing of hands and gnashing of teeth over on the old CCF forum.

And why would anybody care what they have to say?

[millencolin]

And why would anybody care what they have to say?

exactly :p : even Champ Car fans like myself couldn't give two hoots about their opinion

This is ... somewhat good news... i dont know what to make of Premier sponsor though, sounds kinda cheesey

[ChicagocrewIRL]

And why would anybody care what they have to say?

It's just fun to watch.